Demographics and Psychographics

Demographics are the characteristics of the target audience. This data is used mostly in marketing, and we will use it to help market our film in the most successful way. Commonly used demographics include gender, race, age, and location.

Choosing the right target audience is one of the most important aspects of marketing a product. We need to decide what the consumers needs and wants in order to cater for everyone in the right demographic. As a team we will need to decide what the best ways are to help promote our thriller, in order to market towards the right target audience. There are a number of different ways in which major film companies promote their films. These include: Trailers (on TV and on YouTube), Posters, Reviews in Newspapers, Cinema Adverts and in magazines.

The demographic we aim to market towards is of an age of 15+, this is because the elements in for film matches the guidelines set by the BBFC. By using the BBFC Rating guideline it helped us understand what rating our film would be and to ensure we didn’t break any rules and offend people during the film’s making and showing.

Here are the demographic breakdowns:

A: Higher management, bankers, lawyers, doctors and other professionals.

B: Middle management, teachers, creative and media people e.g. graphic designers etc.

C1: Office supervisors, junior managers, nurses, specialist clerical staff.

C2: Skilled manual workers, plumbers, builders.

D: Semi-skilled and unskilled manual workers.

E: Unemployed, students, pensioners, casual workers.

Here are the Psycholgraphic profiles:

We are looking to make our film fairly psychological, so everyone can relate too it, by doing this we don't cut out any groups who may potentially may want too see the film.


James Kinsella-Brown & Tom Smith